System Soft
Style Guide
Directed the look and feel of the SST style guide. The System Soft brand intention was to evoke a feeling of sporty refinement to make the tech services company more engaging.
Brand Collateral Overview
Webinar Marketing
Social Media
RFP’s / SOW’s
Infographics
Business Cards
Executive Presentations
Digital Brochures
Case Studies
Email Banners
SWAG
Employee Handbook
This employee handbook was designed in 8.5x11” horizontal format PDF to maximize accessibility for digital viewing and printing. This 80 page handbook was created with hot-links and interactive forms for employee signatures. Here are the first 20 pages:
UX Group Presentations
This presentation was designed to help differentiate the UX practice form the rest of the SST company. A dynamic, cutting-edge design was created that would help express the experience part of SST. This presentation was built natively in PowerPoint to ensure maximum edit-ability across all sales teams. I personally sought to ensure that the design was effective at making PowerPoint seem highly advanced.
Executive Presentations
A standard template was designed so that executives and sales team members could easily edit existing content while maintaining a consistent look and feel. This was released company wide.
Website
Social Media
Infographic Examples
Lens IQ Subbrand
Lens IQ is an ai based omnichannel marketing product by System Soft that helps create seamless experiences across multiple available channels. I was tasked with creating a flexible logo that could express its ‘high-tech’ quality and be inviting to the customer. The timeline given was less than a week.
Below is a presentation showing 2 logo concepts. Concept B was chosen and refined.
