OVERVIEW...
With the goal of designing a new CUV for a Millennial Active Male Triathlete as the image buyer, we set off to design a 4 seater with a primary focus on the front row and rugged adaptability in the rear. This vehicle was based on a CRV Chassis, but the interior was used to influence and push future possibilities with Civic based vehicles with the interface and componentry. The interior success was due to it's innovative features as well as forethought to carryover components across platforms.
USER: Gen-Y, Active Male, Triathlete
SUCCESS: Influenced next generation Civic interface as well as Honda HRV.
