System Soft Technologies Art Director

As a director, I lead a team of 7 designers to create all branding and design for SST and it’s 4 other subsidaries. This included all social media, digital + print collateral, web-design, UX design, presentation design, templates, SOW’s, RFP’s, and outside client work.

SUMMARY : The Smart City project was completed over a 4 month period while at System Soft. The client was a housing developer who was building a $1.5 billion mixed use apartment complex in Vancouver Washington. They desired to create a “Smart City” which would help interconnect all experiences in the development through an app via smart technologies.

ROLE : Mobile App Designer, Product Manager, UX Designer, Workshop Facilitator, Graphic Designer

SUMMARY :  This next generation Acura small sedan was designed to fit the up-and-coming millennial looking for a vehicle that enables a sporty and focused driving experience. This project had a 10 month timeline from early research through sketches, clay, and finally full scale model.

ROLE : My primary focus was to design the Interface. I contributed sketches and developed designs for the interior, as well as learned After Effects to make a working representation of the new meter concept.  The intention behind the meter was to create different levels of information by using physical distances between the screens in an intuitive way.  

Interior Designer, UX Designer, Graphic Designer (team of 5)

GOAL:  Design the next generation Interior Styling and spacial motif for the Acura brand.  My contribution was to design the styling image for the next generation interior space, interface, and controls.  It involved regular interaction with the project lead, clay modelers, and the fabricators of the final prototype to ensure project success.

ROLE:  Designer

SUMMARY : The goal was to design investor presentations and branding for a new lifestyle headphone company named DEF.

ROLE : Graphic/Brand Designer, Presentation Designer, Presenter, Video Editor

(Text has been removed to protect company investment data)

SUMMARY : With the introduction of a major Shell fracking plant in the district , Potter Township (PA) wanted to update their look to be not only friendly and approachable, but also bold enough to compete visually with other communities. Conversations with the community helped steer the design towards a very human script and the creation of a tagline - “Home. Naturally.” A seal design was avoided to maximize the uniqueness of the community. The design was well received and is beginning to be implemented.

ROLE : Graphic Designer, Project Manager, Presentation Designer, Design Research

SUMMARY : Potter Township (PA) needed branding created for their new nature park. A new name, logo, and print /digital identity were created to help guide the park’s development and future way-finding. Initial design research and concept themes were developed to guide the design process to a successful result.

ROLE : Graphic Designer, Project Manager, Sign Designer

GOAL:   Design a CUV that hits a $20,000 price point (uses CRV carryover parts), and focuses on the next generation of Honda Interface.

ROLE:  Interior Project leader

SUMMARY : Willamy is a handcrafted bracelet company that needed a major brand redesign including a fresh logo, new website, print materials, business cards, social media, video and all of their existing photography brought up to a professional level. This successful branding update included building workflows that could minimize time and budgets while still being simple enough to do in-house.

ROLE : Graphic Designer, Web Designer, Product Designer, UX Designer, Project Manager, Videographer, Photographer

VISIT HERE : www.willamy.com

Client:  Ampaire is an all-electric aircraft company that is starting to make a splash with their advancement in technology. 

Role:  Industrial/Interior Design, Graphic Design, Presentation Design, Human Experience

PURPOSE:  Honda executives formed our team with the intent of giving the 2012 Pilot 'design updates' to boost staggering sales. 

Role:  Interior Interaction Designer, Design Research

This is a collection of sketches for multiple car brands needing concepts as well as illustrations to demonstrate ideas for research groups.

SUMMARY : The goal was to design a logo and signage for a cannabis brand in Coachella that was corporate and could survive the professionalism necessary for investment room pitches. Without referencing the plant in the logo, the Bentley brand was used as inspiration to express quality, style & luxury. This was created while at Hermann Design Group.

ROLE : Graphic Designer, Presentation Designer, Project Manager, Presenter

2006: The goal behind this project was to design a Prosthetic that integrated an existing mechanical structure, but overlayed with a 3D printed part that is taken from a body-scan.  This body-scan is then designed and manipulated to resemble a brand of our choice, in this case, Nike.

2007 Internship in the New Balance Advanced Products Group

Participated in gym research to identify key needs of the "gym regular" to build a new generation of footwear.

Also worked on proposals for expanding the next generation platform of the 'Abzorb' foam sole

Artwork done for Pacific Crossroads Church including album covers, print/digital media and social media releases.